Brand Story

Soothe your day, Glow all the way !

Ding ! Your Soonding Day has arrived.

Soonding was created with the intention of offering the gentlest and most comfortable beauty experience. The goal is to make each day more enjoyable and refreshing. We aim to provide you with comfort in your daily routine, away from the many irritations surrounding us, providing a deep hydration and a soothing barrier for skin.

Let's make our skin, mind, and daily life as “Soonding" as possible. Soothe your day and glow all the way with Soonding !

Where It Began

After a decade in Beauty,

my skin said stop

-A story from the founder

I spent over 10 years working in the K-beauty industry. I handled countless products and believed in claims like “Gentle” and “Suitable for everyone.”

But over time, my skin became increasingly sensitive, and eventually, my barrier was so damaged that even basic skincare would sting. I began to wonder:

“If these products are so good, why is my skin only getting worse?”

If I could go back, I’d tell my skin: “Don’t use what works for everyone

—use what works for you. Use something Soonding.”

That’s how Soonding began.

A brand for skin that needs calm, care, and comfort. Rooted in the belief that skincare should be gentle on skin, clean in formula, and leave a natural, healthy glow —Soonding offers Korean skincare with a heart, designed to be part of your everyday peace.