OUR STORY
The Jelly Way of Skincare.
SOONDING comes from 순딩, a playful Korean word for someone gentle, sweet and kind at heart. We built our skincare on that feeling. Mild, soothing formulas that calm sensitive skin, protect the skin barrier and ease the stress of the day.
GENTLE ON SKIN · CLEAN IN FORMULA · GLOW IN FINISH
Korean skincare with heart, from Seoul.
A NOTE FROM OUR FOUNDER
After more than a decade in K-beauty, my skin said stop.
I spent over ten years in the beauty industry. I handled countless products and believed every label that promised gentle, or suitable for everyone. But my own skin only grew more sensitive, until even basic skincare would sting.
I kept asking myself: if these products are so good, why is my skin getting worse? If I could go back, I would tell my skin one thing. Do not use what works for everyone. Use what works for you. Use something soonding.
That is how SOONDING began. A brand for skin that needs calm, care and comfort, designed to be part of your everyday peace.
From the founder of SOONDING
Gentle on Skin
Fragrance free and tested on sensitive skin, with an irritation index of 0.00 in clinical testing.
Clean in Formula
Barrier ingredients your skin already knows, like squalane, panthenol, ceramide and amino acids. Non-comedogenic.
Glow in Finish
Deep, lasting hydration that leaves skin calm, bouncy and naturally glowy. No tightness, no drama.
2025Born in Seoul
20+Countries worldwide
1,000+Retail doors and counting
#26Amazon US Cleansing Gel Best Sellers, July 2025
0.00Irritation index, clinically tested